Posts Tagged With: Zuberance

THE POWER OF POSITIVE SOCIAL MEDIA INFLUENCE

social advocatesYou’d be hard pressed to find a marketer or merchandiser today who doubts the value of online reviews in the purchase decision. If you’re one of the skeptical 10%, see for yourself what 90% of consumers say.

If you’re one of the 90% still reading, you get to consider higher order questions, such as the impact of negative and positive sentiment in reviews specifically and social media generally.

In the beginning, reputation monitoring and social media management traditionally acted as insurance—limiting the downside from negative comments or reviews.

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Categories: Social | Tags: , , , , , , | 2 Comments

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