Posts Tagged With: word of mouth

WORD OF MOUTH MARKETING MEANS TAKING THEIR WORD FOR IT

try it

In a study organized by the Word-of-Mouth Marketing Association (WOMMA), analysts found that offline word-of-
mouth impressions drive at least 5x more sales than paid ad impressions, and up to 100x for highly planned purchases.

Further, consumer conversations drive action immediately—within 2 weeks of purchase—much  closer to the purchase point than conventional media.

Together, online and offline word-of-mouth account for 13% of consumer sales, which represents $6 trillion in annual consumer spending.

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Categories: Branding, Online, Social | Tags: , | 3 Comments

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