The Hanifin Loyalty Blog suggests we’ve reached a tipping point with loyalty rewards. Because there are so many loyalty programs that take too long to accumulate points, shoppers are devaluing them.
While this may be true with some retailers, such as those on the shopper’s margin, it is not true for all. Here are some reasons why:
1. There is a big difference between frequently and infrequently used retailers. For the average shopper, the utility of points owned at a bookstore pales compared to points earned at a grocery or big box retailer. The same is true for points earned on, say, American Express. Continue reading