Wonder why you go to the supermarket for a quart of milk and leave with $30 worth of other stuff? It’s no accident. The secrets behind sneaky merchandising are found.” So read the teaser for CNBC’s airing of “Supermarkets Inc., Inside a $500 Billion Money Machine.”
But are supermarkets really better today at influencing consumers to buy products than in the past?
Look no further than the declining share of dollars they capture to see that traditional supermarkets as a class have ceded their market position. In 2001, Walmart became the largest food seller. More recently, other big-box, club, dollar, and convenience stores have dramatically grown their portion of food purchases. Continue reading