Posts Tagged With: social media

THE POWER OF POSITIVE SOCIAL MEDIA INFLUENCE

social advocatesYou’d be hard pressed to find a marketer or merchandiser today who doubts the value of online reviews in the purchase decision. If you’re one of the skeptical 10%, see for yourself what 90% of consumers say.

If you’re one of the 90% still reading, you get to consider higher order questions, such as the impact of negative and positive sentiment in reviews specifically and social media generally.

In the beginning, reputation monitoring and social media management traditionally acted as insurance—limiting the downside from negative comments or reviews.

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Categories: Social | Tags: , , , , , , | 2 Comments

5 STRATEGIES TO BOOST HOLIDAY RETAIL SALES

Written by ERP Analyst, Software Advice

The holidays are a make-or-break season for many retailers. This season is expected to bring in up to $877 billion in sales, including as much as $37 billionfrom e-commerce. But consumers are tightening their belts. A recent Northwestern Mutual poll found that 52 percent of consumers are creating holiday spending plans this year.

To help retailers ensure they’re part of those spending plans and keep point of sale systems humming, I’ve put together five straightforward strategies to increase traffic, revenue and conversions this holiday season, while building customer loyalty to encourage continued spending into 2012.

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Categories: In-store, Mobile, Online, Uncategorized | Tags: , , , | Leave a comment

THE RIGHT QUESTIONS ABOUT SOCIAL ROI

Retail and CPG marketers are scratching their heads about measuring social media. The main reasons are that it comes so many forms and we know so little about them.

It can be an ad network. Facebook is now the #1 display ad network, delivering 31% of impressions.

It can be a PR vehicle. The number of PR firms receiving more than 15% of their revenues from social media activities is up 50%+.

It can be a market research source. Over 75% of respondents to a survey by Valued Opinions said they use social media to share thoughts on a product or service. Continue reading

Categories: Analytics, Branding, Online, Pre-store, Social | Tags: , , | 1 Comment

GENERAL MILLS: THE SCOOP ON GROUPON

What was General Mills thinking?

The marketer offered a $40 sampler kit and coupon book for $20 to consumers in Minneapolis/St. Paul and San Francisco. The offer included delivery of product to consumers’ homes.

Let’s look at that again: a 50% discount, plus up to 50% of the net revenue shared with Groupon, plus free shipping.

At first glance, this would be a nonstarter in most CPG marketing plans. But taking a second look at the idea, General Mills did 8 things right:

1. Being creative about “value.” Continue reading

Categories: Online, Pre-store, Promotions | Tags: , , , | 2 Comments

AVOIDING A SOCIAL MEDIA DOWNER

To know the road ahead, ask those on the way back. That’s a proverb worth heeding by retailers and manufacturers engaged in social media marketing.

Doug Stephens of Retail Prophet recently asked a full auditorium of marketers how many were engaged in social media.  Most of the hands went up.  Then he asked how many were disappointed. The hands stayed raised.

Many social media marketers have been disappointed because they lacked clarity in two areas: (1) purpose for their brands and (2) expectations about their audience. Continue reading

Categories: Branding, Online, Pre-store, Social | Tags: , , , | Leave a comment

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