The New York Timesrecently revealed that J.C. Penney, via SEO vendors, was found guilty of cheating Google results to “win” top rankings. Concurrently, Overstock.com was caught manipulating search rankings by soliciting universities to provide links to students, professors, and administrators.
In both cases, Google responded, driving down both J.C. Penney’s and Overstock’s rankings in its search results.
This is another installment in a saga that also includes BMW, Forbes, and many other properties. There are enormous incentives to subvert organic search. The opportunities in internet search are larger than past borderline practices within telemarketing, direct mail, and email. Continue reading