Posts Tagged With: Roche Bros

CONTINUING A TRADITION OF INNOVATION

Independent retailers such as coops, family grocers, and regionals have long been among the first to embrace innovations.

 At the National Grocers Association’s convention last month, where 50 retailers participated in a session about growing sales and margins through digital marketing, this trend shows signs of persisting.

Roche Bros, an 18-store chain in New England, has employed personalized website offers and search engine marketing. The incremental revenue can generate the equivalent of new store additions—without the overhead. Continue reading

Advertisements
Categories: Branding, In-store, Pre-store | Tags: , , , , | Leave a comment

Blog at WordPress.com.