Posts Tagged With: PC

HEAVY LIFTING IN MOBILE SHOPPING

Today, 90% of Americans between 18 and 64 have a mobile phone, according to Arc Worldwide. Half of those are using their phones to shop. Of this half, 20% are driving the majority of mobile shopping behavior.

Translation: 10% of US adults are the mobile shopping heavies.

How do you compel more consumers to join this base of heavies? Arc looked at segments of shopper activity and suggests 5% of the 40% of casual users may be convinced to be heavy. Continue reading

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Categories: Mobile, Online, Pre-store | Tags: , , , | Leave a comment

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