Posts Tagged With: mobile shopping

BEYOND SHOWROOMING, MOBILE POWERS SHOPPING

Smartphones improve shopping experienceNikki Baird wrote in Retailwire this week that  almost every shopping behavior is being shortened by mobile technology.

The behavior that most immediately comes to mind is showrooming. Buying a new TV used to mean driving to Circuit City, Best Buy, Sears and the local shops to compare prices during an afternoon. Now the same exercise (with different retailers) takes minutes.

There are other areas where mobile is faster, cheaper, and better. For most retailers, it’s about better service. But to monetize the moments, most insert promotions or transaction opportunities.

Indoor Mapping. The last year has seen a shift in retailers from being slightly aware to acutely aware of wayfinding, according to Patrick Connolly, senior analyst at ABI Research in London. He notes that Walgreens has already Continue reading

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Categories: In-store, Mobile, Pre-store, Promotions | Tags: , , , | 2 Comments

5 STRATEGIES TO BOOST HOLIDAY RETAIL SALES

Written by ERP Analyst, Software Advice

The holidays are a make-or-break season for many retailers. This season is expected to bring in up to $877 billion in sales, including as much as $37 billionfrom e-commerce. But consumers are tightening their belts. A recent Northwestern Mutual poll found that 52 percent of consumers are creating holiday spending plans this year.

To help retailers ensure they’re part of those spending plans and keep point of sale systems humming, I’ve put together five straightforward strategies to increase traffic, revenue and conversions this holiday season, while building customer loyalty to encourage continued spending into 2012.

Continue reading

Categories: In-store, Mobile, Online, Uncategorized | Tags: , , , | Leave a comment

HEAVY LIFTING IN MOBILE SHOPPING

Today, 90% of Americans between 18 and 64 have a mobile phone, according to Arc Worldwide. Half of those are using their phones to shop. Of this half, 20% are driving the majority of mobile shopping behavior.

Translation: 10% of US adults are the mobile shopping heavies.

How do you compel more consumers to join this base of heavies? Arc looked at segments of shopper activity and suggests 5% of the 40% of casual users may be convinced to be heavy. Continue reading

Categories: Mobile, Online, Pre-store | Tags: , , , | Leave a comment

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