Marshall McLuhan, who was born 100 years ago today (July 21, 1911), authored “the medium is the message” in 1964. He explained that the nature of media influences how messages are received without receivers realizing it. For example, motion pictures require less interpretation by viewers than radio.
Digital marketing validates the same point in a completely new way. Current day technologies spawned by the internet allow messages to be fleeting, even expendable, as media platforms test and refine them.