Posts Tagged With: measurement

THE RIGHT QUESTIONS ABOUT SOCIAL ROI

Retail and CPG marketers are scratching their heads about measuring social media. The main reasons are that it comes so many forms and we know so little about them.

It can be an ad network. Facebook is now the #1 display ad network, delivering 31% of impressions.

It can be a PR vehicle. The number of PR firms receiving more than 15% of their revenues from social media activities is up 50%+.

It can be a market research source. Over 75% of respondents to a survey by Valued Opinions said they use social media to share thoughts on a product or service. Continue reading

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Categories: Analytics, Branding, Online, Pre-store, Social | Tags: , , | 1 Comment

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