It can be an ad network. Facebook is now the #1 display ad network, delivering 31% of impressions.
It can be a PR vehicle. The number of PR firms receiving more than 15% of their revenues from social media activities is up 50%+.
It can be a market research source. Over 75% of respondents to a survey by Valued Opinions said they use social media to share thoughts on a product or service. Continue reading