Posts Tagged With: LEAD Marketing Conference

LOYALTY PROGRAMS TAKE IT PERSONALLY

From time to time, marketing conferences take a step back to reflect on where we are in the evolution of personalization. Sometimes they add a twist, such as focusing on new data sources or location-based marketing, but the common thread is the  promise of relevance.

I recently participated on a panel discussing how far consumer marketers have progressed in unlocking the value of data to enable personalization.

Such discussions often begin with a short debate about what constitutes “loyalty.” Some will argue that incenting people to buy more isn’t enough—loyalty takes emotions as well Continue reading

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Categories: Loyalty, Mobile, Promotions | Tags: , , | 2 Comments

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