Posts Tagged With: gas prices

PUMPED UP ABOUT FUEL REWARDS

How a big a hit can fuel rewards be? As gas prices approach $4 a gallon nationally, they can be a big hit for Kroger.

Kroger last week expanded its rewards program to allow shoppers to save more per gallon based on how much they spend in-store. Spending $100 in a month saves them $.10 a gallon (the minimum), while spending $1000 or more saves $1 a gallon (the maximum). 

Shoppers can save money at Kroger stations or Shell stations. This is a optical benefit for shoppers and a clever move by Kroger. Continue reading

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Categories: Analytics, In-store, Loyalty, Promotions | Tags: , , , | 1 Comment

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