Posts Tagged With: facebook

AVOIDING A SOCIAL MEDIA DOWNER

To know the road ahead, ask those on the way back. That’s a proverb worth heeding by retailers and manufacturers engaged in social media marketing.

Doug Stephens of Retail Prophet recently asked a full auditorium of marketers how many were engaged in social media.  Most of the hands went up.  Then he asked how many were disappointed. The hands stayed raised.

Many social media marketers have been disappointed because they lacked clarity in two areas: (1) purpose for their brands and (2) expectations about their audience. Continue reading

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Categories: Branding, Online, Pre-store, Social | Tags: , , , | Leave a comment

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