Posts Tagged With: Alibaba.com

WILL THE US EMBRACE SINGLES DAY?

hurray single

Singles Day falls on November 11, cleverly playing on the four “single” digits of 11/11. It’s hailed as the opposite of Valentine’s Day and a guilt free excuse to treat yourself. Maybe you missed it. I sure did.

As George Anderson notes in RetailWire, this solo occasion is racking up multi-billions. In 2014, it surpassed $9B globally, exceeding Black Friday and Cyber Monday combined.

Most interesting is its origin. A popular Chinese holiday since the late 90s, it has been exported by Alibaba (NYSE: BABA) on its AliExpress US marketplace and imported by other large sites like Overstock.com and Dealmoon.com. As the largest global IPO ever, Alibaba carries some clout these days.

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Categories: In-store, Online, Social | Tags: , , , | 5 Comments

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