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AMAZON.COM TWICE VALUED

A new survey by Millward Brown, Value-D, uses data collected from a million consumers in 30 countries to rank the brands delivering the highest value.

The winner in both the US and internationally? Amazon.com. By a longshot. Here are the lists:

U.S. Top 10 Value-D Brands

1. Amazon 157
2. Crest 136
3. Coca-Cola 134
4. Folgers 133 Continue reading

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Categories: Branding, Loyalty, Online | Tags: , , | Leave a comment

IN SEARCH OF TRUST

The New York Timesrecently revealed that J.C. Penney, via SEO vendors, was found guilty of cheating Google results to “win” top rankings. Concurrently, Overstock.com was caught manipulating search rankings by soliciting universities to provide links to students, professors, and administrators.

In both cases, Google responded, driving down both J.C. Penney’s and Overstock’s rankings in its search results.

This is another installment in a saga that also includes BMW, Forbes, and many other properties. There are enormous incentives to subvert organic search. The opportunities in internet search are larger than past borderline practices within telemarketing, direct mail, and email. Continue reading

Categories: Analytics, Online, Pre-store | Tags: , , , , | Leave a comment

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