In-store

IS RETAIL SALES DECLINE A CAUSE FOR PANIC?

On Jan 14, the US Census Bureau reported weaker-than-expected month-over-month results in USShould I worry consumer spending in December. While the magnitude was small, the number was preceded by a minus sign, which was a surprise to many. Most widely quoted was the .9% drop from November to December in retail sales and food services. This was the largest month-to-month decline in nearly a year and caused a broad stock market drop.

Panic!

The results were naturally tweeted, posted, headlined, shared, and retweeted. In a world where data gets slammed into sound bites and 140-character text strings, a great deal of pessimism circulated around digital media. Even professional analysts and economists sang the blues.

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Categories: Analytics, In-store | Tags: , , , | 6 Comments

WILL THE US EMBRACE SINGLES DAY?

hurray single

Singles Day falls on November 11, cleverly playing on the four “single” digits of 11/11. It’s hailed as the opposite of Valentine’s Day and a guilt free excuse to treat yourself. Maybe you missed it. I sure did.

As George Anderson notes in RetailWire, this solo occasion is racking up multi-billions. In 2014, it surpassed $9B globally, exceeding Black Friday and Cyber Monday combined.

Most interesting is its origin. A popular Chinese holiday since the late 90s, it has been exported by Alibaba (NYSE: BABA) on its AliExpress US marketplace and imported by other large sites like Overstock.com and Dealmoon.com. As the largest global IPO ever, Alibaba carries some clout these days.

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Categories: In-store, Online, Social | Tags: , , , | 5 Comments

BEYOND SHOWROOMING, MOBILE POWERS SHOPPING

Smartphones improve shopping experienceNikki Baird wrote in Retailwire this week that  almost every shopping behavior is being shortened by mobile technology.

The behavior that most immediately comes to mind is showrooming. Buying a new TV used to mean driving to Circuit City, Best Buy, Sears and the local shops to compare prices during an afternoon. Now the same exercise (with different retailers) takes minutes.

There are other areas where mobile is faster, cheaper, and better. For most retailers, it’s about better service. But to monetize the moments, most insert promotions or transaction opportunities.

Indoor Mapping. The last year has seen a shift in retailers from being slightly aware to acutely aware of wayfinding, according to Patrick Connolly, senior analyst at ABI Research in London. He notes that Walgreens has already Continue reading

Categories: In-store, Mobile, Pre-store, Promotions | Tags: , , , | 2 Comments

GOODBYE KIOSK, HELLO AUTOMATED RETAlL

As prospects for certain classes of kiosks dim, the future of automated retail has never looked brighter.

A fork in the road for traditional kiosks

Traditional electronic kiosks have gone the way of ubiquity or obsolescence.

Some kiosks drew too much traffic, requiring busy individuals to wait in line. Financial services solved this problem by scaling up–there are now nearly 500K ATMs in the US. Airlines solved this problem by bulking up–there are now commonly dozens of ticket dispensers in airport check-in lines.

Other kiosks drew little traffic, yielding added space and maintenance costs. As a result, kiosks providing entertainment, health and beauty information have diminished in mass merchandise retailers like Walmart and Target.

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Categories: In-store, Mobile, Uncategorized | Tags: , , , , , | 3 Comments

COUPONS: 6 REASONS TO LOSE THEM, 6 TO USE THEM

Local businesses, like national businesses, have a bipolar relationship with coupons. They love them for bringing new business, and hate them for bringing bad business. Coupons and similar discounts don’t always pay out. But planned thoughtfully, they can indeed drive higher sales and profits.

How do you know the right thing to do? Here are principles…a half dozen reasons to fold ’em and a half dozen to hold ’em. Let’s use a prototypical small business, say, a restaurant. Special thanks to Bob Phibbs, the Retail Doctor, for help with the first list:

A half dozen reasons to ditch coupons: if you have these symptoms, discontinue use

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Categories: In-store, Local, Promotions, Uncategorized | Tags: , , | 4 Comments

5 STRATEGIES TO BOOST HOLIDAY RETAIL SALES

Written by ERP Analyst, Software Advice

The holidays are a make-or-break season for many retailers. This season is expected to bring in up to $877 billion in sales, including as much as $37 billionfrom e-commerce. But consumers are tightening their belts. A recent Northwestern Mutual poll found that 52 percent of consumers are creating holiday spending plans this year.

To help retailers ensure they’re part of those spending plans and keep point of sale systems humming, I’ve put together five straightforward strategies to increase traffic, revenue and conversions this holiday season, while building customer loyalty to encourage continued spending into 2012.

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Categories: In-store, Mobile, Online, Uncategorized | Tags: , , , | Leave a comment

MEDIUM IS INCREASINGLY THE MESSAGE

Marshall McLuhan, who was born 100 years ago today (July 21, 1911), authored “the medium is the message” in 1964. He explained that the nature of media influences how messages are received without receivers realizing it. For example, motion pictures require less interpretation by viewers than radio.

Digital marketing validates the same point in a completely new way. Current day technologies spawned by the internet allow messages to be fleeting, even expendable, as media platforms test and refine them.

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Categories: Analytics, In-store, Online | Tags: , , | 2 Comments

WHERE IS RELEVANCE? EXACTLY.

Relevance marketing is one of those terms that is hard to disagree with. Joel Rubinson recently made a great case for it.

The words themselves sound unassailable. Who would argue that marketing shouldn’t be relevant? Of course it makes sense to tailor marketing  to be more appropriate, and now we have better tools than ever before to do it. But there are more effective and less effective ways to be relevant in shopper marketing. Let’s look at Who, What and Where.

Who

Media buying often focuses attention on relevant individuals.  Marketing  lingo is replete with “audiences,” “segments,” “target markets” and the like. Continue reading

Categories: Analytics, In-store, Pre-store | Tags: , , , , , | 1 Comment

SHOPPER MARKETING: MEDIA, NOT TRADE

I’ve attended the Shopper Marketing Summit (formerly In-store Marketing Summit) for the last 3 years. Each year I find that shopper marketing is looking less like trade and more like media. Here are 5 observations:

1. Shopper marketing is growing. Shopper marketing is the fastest growing category of marketing, according to Ad Age figures quoted by Greg Murtaugh of Triad.

2. Stores are powerful reach vehicles. Pete LaFond of Walmart noted Walmart.com reaches 53MM uniques per month and Smart Network reaches 150MM per week. Together they reach 1/3 to 1/2 of US shoppers each week. Continue reading

Categories: In-store, Online, Pre-store, Promotions | Tags: , , , | 2 Comments

PUMPED UP ABOUT FUEL REWARDS

How a big a hit can fuel rewards be? As gas prices approach $4 a gallon nationally, they can be a big hit for Kroger.

Kroger last week expanded its rewards program to allow shoppers to save more per gallon based on how much they spend in-store. Spending $100 in a month saves them $.10 a gallon (the minimum), while spending $1000 or more saves $1 a gallon (the maximum). 

Shoppers can save money at Kroger stations or Shell stations. This is a optical benefit for shoppers and a clever move by Kroger. Continue reading

Categories: Analytics, In-store, Loyalty, Promotions | Tags: , , , | 1 Comment

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