A new survey by Millward Brown, Value-D, uses data collected from a million consumers in 30 countries to rank the brands delivering the highest value.
The winner in both the US and internationally? Amazon.com. By a longshot. Here are the lists:
U.S. Top 10 Value-D Brands
1. Amazon 157
2. Crest 136
3. Coca-Cola 134
4. Folgers 133 Continue reading
Retailer loyalty programs are fixture for many top chains. Many invest significant money and time in building robust data systems and complex analytic approaches.
Safeway has decided to invest in an executive resource. It has promoted Mir Aamir to president, customer loyalty and digital technologies. He reports to CMO Diane Dietz.
Elevating responsibility for loyalty and digital marketing is the right move. The Achilles’ heels of many programs arise out of two areas: being too siloed and neglecting the shopper experience. Aamir has the opportunity to make an impact in both of these areas at Safeway. Here are a few ways. Continue reading
Independent retailers such as coops, family grocers, and regionals have long been among the first to embrace innovations.
At the National Grocers Association’s convention last month, where 50 retailers participated in a session about growing sales and margins through digital marketing, this trend shows signs of persisting.
Roche Bros, an 18-store chain in New England, has employed personalized website offers and search engine marketing. The incremental revenue can generate the equivalent of new store additions—without the overhead. Continue reading
Nikki Baird of RSR Research points out the difference between retailers practicing personalization and relevancy. Personalization can be selfish when the motive is simply to sell more. Relevancy can be noble when the desire is to satisfy more.
This is a great observation and a common pitfall with personalization. How can retailers use relevance (or personalization) to present offers that truly help shoppers?
Shoppers say they they most value offers on items they regularly buy, offers related to personal events, and recommendations on relevant new items, according to a recent IBM survey of 30K shoppers (Institute for Business Value 2011). Continue reading
The 15th annual Brand Keys Customer Loyalty Engagement Index (CLEI). asserts that loyalty is alive and well. It’s a significant survey of 46,000 consumers between 18 and 65. But if we only paid attention to CLEI in assessing brand loyalty, we’d miss the bigger picture.
It’s true that consumers have greater choice than ever in the channels they frequent, services they subscribe to, and, despite SKU-reduction initiatives, in the products they buy. Robert Passikoff, President of Brand Keys, notes winning brands share common factors of (1) innovation and (2) experience: Continue reading
Today, retailers and suppliers are operating self-service checkouts as well as kiosks and vending units to get an ever expanding list of products into the hands of consumers in a wide variety of locations.
“Consumers are more accepting of these automated technologies because they just want the stuff at a good price and really do not care if they get it from a piece of technology or a person,” Richard Feinberg, a retail analyst, told The Indianapolis Star.
There are a few factors that make it worth the while of service providers to add their categories to kiosks. These characteristics include: Continue reading